ETHICS AND SOCIAL RESPONSABILITY
The companies have become a change factor and influences social. What the companies make or let do affects of significant way to their surroundings and its more direct scope, its own employees and workers.
The company is a fundamental institution of the economic and social life in which those are integrated that contributes their enterprising spirit (industralists), those that contribute their directive capacity, those that contribute technology and those that contribute cooperative work.
The company has economic and social, external and internal objectives:
• The external economic objective is to produce goods and services that satisfy necessities with the society.
• The internal economic objective is to generate the maximum value added and to distribute it between its members equitably.
• The external social objective is to contribute to the integral development of the society to which it serves.
• The internal social objective is to contribute to the total development of its members, being caused as much its well-being as its human development.
Economic and social the objectives, internal as as much external, are inseparablely united, reason why the company must look for to integrate them to its task harmonically. Thus it assured his existence, it increased his productivity and it will allow the human development of his members.
The “social responsibility “is to obtain both intentions and to conjugate them of independent way. In agreement with the form in which it is interpreted this relation pronounced a different position as far as the social responsibility from the business.
The ethics also determines the form in that a company handles its financial activities, its relations with the suppliers and channels of distribution.
If the only function of the company were to satisfy demand and to make money to promote them and to increase them, all the businesses, the illicit ones, even serian court favorites, simply because they are profitable.
The enterprise ethics is an exigency of the person, anyone is its work. If genuinely a preoccupation by the employees stays providing to them “dignity and respect”, the worker happy and will be motivated to produce quality. In many immersed companies in the competitiveness and lack of time for everything, the workers are the “human resource”. This can be interpreted at least like subjects that are not people but resources (with all the ethical implications that this means).
The search of the yield does not consist of being against to the ethics,
because qualities exist thanks to which works more and better; and because
there are several other dimensions of the life that suppose limits to
the yield. The ethical considerations suppose the element of rationality
in the enterprise analyses. The ethics turns out to be an inexorable
dimension of the human and enterprise activity in which there is to
desatacar the following considerations:
1. In the
ethical language, the difficulty to know when a human action is good
or bad, is similar to the one to ask itself if a business will be good
or bad: we do not have security, but we have an idea sufficient to know
if a decision is reasonable. It is not enough with counting on the best
tools, to happen of the analysis to the execution it is necessary to
be convinced, it is necessary to anticipate the consequences and responsibilities.
It is necessary to assume the risk. The passage of the being when having
to be entails risks. This is what basically it has in common the ethics
and the businesses.
2. The effort and the success, the concepts that normally are handled in the enterprise world have intangible and diverse connotations according to the concept that each one has, therefore they are not possible to be judged like true or advisable from the perspective of the cuantificable.
3. In the measurement which we consider the labor reality from the point of view of a dignificante necessity of the human being, we will watch at the work under a deep sense of solidarity. Work and use are not the same.
4. The enterprise ethics is not an added value the ethics is an intrinsic value of all economic and enterprise activity, since any enterprise activity includes the human being. The ethics is an exigency that becomes more significant while greater it is the social complexity. If the ethics is inserts in all enterprise activity, it cannot be considered like a Added Value but like a Component Value.
The companies had to be conformed by intentions responsible directed to the attainment for ethical values towards the community and the employees. The enterprise activity of an organization affects to many and diverse constituent groups. A responsible attitude towards this community is demanded of her, since its behavior repels to him directly or indirectly. To be responsible means to direct to the company measuring the impact of its performance in these groups, respecting its rights and I interest legitimate. It is required to avoid the deceit and the disinformation.
The honesty requires of the rectitud and sincerity with the information demanded by the community. The signals that a company gives affect many people, who trusting the information, make decisions that as well affect others. The community will trust these signals in the measurement that are honest.
In addition, the confidence needs the recognition of implicit commitments
in the promises. The loyal competition and the attainment by the real
quality are part of the confidence. Its breaking directly harms the
people. Special attention in trying is due to put to act exactly as
much in the granting of opportunities to the interior of the company,
like in front of all those groups that have direct or indirect relation
with the task of the organization.
One is due to also avoid to be put under influences impropias, favoritisms
based on personal interests or to present/display conducts that affect
the integrity of the executives.
The managers must try to assure that their employees do not fall in this type of influences. To act with integrity supposes a loyal behavior within the framework front to the obligations and tasks that are due to undertake, of the confidence deposited to the employee. In his more complete sense, is due to act according to the convictions to the moral requirements, although it estimates a cost.
The respect, means to recognize that the individuals maintain relations outside the company, have autonomy, privacy, dignity, rights and necessities.
In a superficial plane, it is relatively easy to judge if an enterprise practice is correct and incorrect in ethics terms. The complex, of individual when the conventional norms are not applied, consists of including/understanding the concepts and the techniques of the ethical decision making to be able to establish adapted judgments of moral order more.
Therefore, the behavior of the professional of the administration of
companies based on values, benefits all the society, to the company
and to the economy in which it is it inserts the company. The principles
form the base of the confidence and cooperation; also they contribute
to the moral of the employees. The sense of pride on the part of the
employees in its productivity and general attitude is specially important,
when they visualize to belong to an organization who defines the ethical
values like a life style.
